Neither Half Full nor Half Empty... Let's Fill the Glass!
Ni medio lleno, ni medio vacío… ¡a llenar el vaso!
A few weeks ago, after spending several days confined and only reading about the number of infected or dead in one country or another, I realized I needed to do something about it. What if I could show the world the great sacrifices my friends had to make to achieve success? What if people realized that everyone, without exception, went through hard, difficult times, moments when they even thought they'd lost everything, yet found the strength, courage, and passion to keep moving forward?
That’s exactly what I decided to do, share stories of success! Storytelling (sharing the stories behind brands or people) is one of the most powerful tools for connection. As human beings, we love learning more about the people and brands we consume. The more we know about them, the more we connect emotionally. Over the last 25 years, I’ve worked closely with major multinationals, helping them create those unique stories, sharing what people want to hear and know. If it works for brands, surely it can also serve to inspire people.
From the moment I launched the first interview, I realized I was on the right path, seeing the positive comments and even receiving thanks through social media. From Colombia's former president Andrés Pastrana and the OAS Secretary-General Luis Almagro to incredible entrepreneurs in the United States, Latin America, and Europe, and even artists and athletes in Argentina, people began to join this cause: Changing people’s mindset! Inspiring! But it wasn’t until I saw parents showing the videos to their children that I truly understood the incredible potential of this initiative.
But everything can be improved. We need to reach more people, perhaps in a more concise format... Thanks to El Nacional , starting this week, we’ll begin presenting a summary of the relevant advice and experiences that we uncover in the different interviews, so that our energy and drive to overcome can reach every corner of Venezuela. Our country, more than any other, needs to be nourished with hope, enthusiasm, and good ideas. Get ready to learn!