Ricardo De La Blanca Brigati
Founder & Principal, RDLB · New York · Miami · Madrid
Ricardo De La Blanca Brigati is a brand builder with an eye shaped by fashion, Italy and Europe. He founded DLB Group, a below-the-line agency that grew into a seven country network for Procter & Gamble, Coca-Cola, Turner, CNN, Cartoon Network, Hasbro and NBC Universal, and later founded RDLB, a brand house in New York, Miami and Madrid. He is a member of YPO and took part in the Presidents' Program at Harvard Business School.
His story begins with Grupo Tropicana, the family's fashion house. At DLB Group, results were counted rather than described. In 2009 the agency won Gold at Promax & BDA Europe and Bronze at Promax World. The group was later sold.
RDLB unites European artistry with the speed of the American market, with creative hubs in Italy and Spain.
In 2020 he wrote a column for El Nacional and contributed to El Estímulo and El Espectador. He hosts three podcast series: Learn From Leaders, Pivoteando and Alla Italiana.
He learned taste before he learned marketing. Fabric, fit and the patience of a well made collection still shape how he reads a brand.
Network & formation
- Harvard Business School, Presidents' Program
- YPO member
- Columnist, El Nacional (2020)
- Contributor, El Estímulo and El Espectador
- Host, Learn From Leaders, Pivoteando, Alla Italiana
Selected clients across three decades
- Procter & Gamble
- Coca-Cola
- CNN
- Turner
- Cartoon Network
- Hasbro
- NBC Universal
- Mastercard
- Lyft
- Moss
- 4Sisters
- CIFO
- Avelina
- BNY
- Years building brands
- 30+
- DLB Group countries
- 7
- Presidents' Program
- HBS
- Member
- YPO
The motto
“Find your passion and focus, surround yourself with the right people, always aim high.”